I compared American Eagle and Abercrombie and found 2 millennial brands remaking themselves for Gen Z in very different ways

Thu, 01/04/2024 - 05:15

Tech Insider

• American Eagle Outfitters and Abercrombie & Fitch used to be considered millennial brands.
• Today, both retailers have found success with Gen Z shoppers. 
• I visited the stores to compare how they've captured young customers.

Gen Z has a way of making millennial fashions cool again, often causing chagrin or amusement to millennials like me.

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Retail, american-eagle-outfitters, abercrombie-fitch, store-tours, gen-z

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I compared American Eagle and Abercrombie and found 2 millennial brands remakin…