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From chemtrails to Cracker Barrel, Americans are creating wild conspiracy theories about companies

Mon, 09/08/2025 - 04:03

Tech Insider : Economy, Politics, Business

A photo collage of a conspiracy board — Getty Images; Tyler Le/BI

economy, Discourse, brands, sydney-sweeney, american-eagle-outfitters, cracker-barrel, Polarization

American Eagle's stock is soaring as Sydney Sweeney and Travis Kelce's star power jolts sales

Wed, 09/03/2025 - 18:21

Tech Insider : Business, Style

American Eagle storefront — Sydney Sweeney's jeans campaign was a success, according to American Eagle.
Michael M. Santiago/Getty Images

Retail, american-eagle-outfitters, aeo-stock-price, Aerie, sydney-sweeney, sydney-sweeney-jeans

American Eagle turns to Travis Kelce for its next big A-list collab following its controversial Sydney Sweeney ad

Wed, 08/27/2025 - 11:40

Tech Insider : Business, Style

AE travis kelce — Travis Kelce has teamed up with American Eagle. Both the football player and the fashion brand have made headlines in the past couple of weeks.
Courtesy of American Eagle

Retail, Entertainment, travis-kelce, taylor-swift, american-eagle-outfitters, sydney-sweeney

Denim drama: Gap and Lucky Brand go viral after American Eagle starts a jeans war

Fri, 08/22/2025 - 15:14

Tech Insider : Business, Sports, Style

Music group Katseye starred in a jeans campaign for Gap.

Gap

Retail, lucky-brand, Gap, american-eagle-outfitters

American Eagle responds to the controversy around its ad campaign with Sydney Sweeney: 'Great jeans look good on everyone'

Fri, 08/01/2025 - 15:59

Tech Insider : Business

sydney sweeney american eagle ad — American Eagle has responded to the controversy around Sydney Sweeney's new denim campaign,
Michael M. Santiago/Getty Images

Retail, Media, Entertainment, american-eagle-outfitters, sydney-sweeney, american-eagle, Advertising

The year's biggest stock market rebound is a legendarily obnoxious clothing brand

Wed, 06/12/2024 - 05:57

Tech Insider : Economy

Upward trending arrow emerging from an Abercrombie & Fitch shopping bag filled with clothes — Once-struggling retailer Abercrombie is booming, and its stock is even beating out Wall Street darling Nvidia
Getty Images; Abercrombie & Fitch; Alyssa Powell/BI

Retail, Discourse, economy, abercrombie-fitch, Gap, american-eagle-outfitters, Retail

I visited American Eagle's NYC concept store, which showcases lesser-known brands like Aerie, Offline, and AE77 jeans. Now I get why the company is drawing in teens and moms alike.

Sat, 01/06/2024 - 05:02

Tech Insider

composite image inside American Eagle store and the author trying on a jacket in a fitting room — I shopped at American Eagle's concept store, The Gateway, in New York City.
Jennifer Ortakales Dawkins/Business Insider

Retail, store-tours, store-tour, american-eagle-outfitters, Aerie

I compared American Eagle and Abercrombie and found 2 millennial brands remaking themselves for Gen Z in very different ways

Thu, 01/04/2024 - 05:15

Tech Insider

composite image of the author trying on clothes with the stores in the background — I visited American Eagle and Abercrombie to compare the two retailers.
Jennifer Ortakales Dawkins/Business Insider

Retail, american-eagle-outfitters, abercrombie-fitch, store-tours, gen-z

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