Denim drama: Gap and Lucky Brand go viral after American Eagle starts a jeans war

Tech Insider : Business, Sports, Style
Katseye group behind a Gap logo
Music group Katseye starred in a jeans campaign for Gap.

Gap

American Eagle responds to the controversy around its ad campaign with Sydney Sweeney: 'Great jeans look good on everyone'

Tech Insider : Business
sydney sweeney american eagle ad
American Eagle has responded to the controversy around Sydney Sweeney's new denim campaign,

Michael M. Santiago/Getty Images

The year's biggest stock market rebound is a legendarily obnoxious clothing brand

Tech Insider : Economy
Upward trending arrow emerging from an Abercrombie & Fitch shopping bag filled with clothes
Once-struggling retailer Abercrombie is booming, and its stock is even beating out Wall Street darling Nvidia

Getty Images; Abercrombie & Fitch; Alyssa Powell/BI

I visited American Eagle's NYC concept store, which showcases lesser-known brands like Aerie, Offline, and AE77 jeans. Now I get why the company is drawing in teens and moms alike.

Tech Insider
composite image inside American Eagle store and the author trying on a jacket in a fitting room
I shopped at American Eagle's concept store, The Gateway, in New York City.

Jennifer Ortakales Dawkins/Business Insider

I compared American Eagle and Abercrombie and found 2 millennial brands remaking themselves for Gen Z in very different ways

Tech Insider
composite image of the author trying on clothes with the stores in the background
I visited American Eagle and Abercrombie to compare the two retailers.

Jennifer Ortakales Dawkins/Business Insider

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