Ted Sarandos at Allen & Co. Sun Valley Conference, 2021
Netflix co-CEO Ted Sarandos has to be happy about the company's "churn" rate. It's the best in the business, according to data compiled by Antenna and shared with BI.
  • Netflix is crushing its competitors when it comes to "churn."
  • That's the ratio of people who cancel their subscriptions each month vs. those who stay.
  • Starz has the worst churn rate, according to Antenna data shared with BI; Netflix has the best.

Netflix competitors have spent billions of dollars chasing the company. They're still nowhere near it.