'The Traitors' creator says the show got rejected '40 or 50 times' — but he kept pitching until someone said yes

• The second season of "The Traitors" UK comes to its deceitful and dramatic conclusion on Friday. 
• Marc Pos said it took him five years to get the show made in the Netherlands.
• Pos says "The Traitors" captures the zeitgeist because it's about about "human behavior."

Millions of viewers watched the gripping season two finale of "The Traitors" UK on Friday.

The second run of the gloriously deceitful, meme-producing reality show has proven even more successful than the first, drawing audiences of more than six million viewers for some episodes, per the BBC.