NurPhoto
- A research firm reports that boomers and Gen Xers are among Temu's most highly engaged shoppers.
- Boomers and Gen X shopped on the Chinese discount app more often and spent more than other generations.
- I am truly mind-boggled by this, and I'm not sure exactly why.
Why, exactly, are boomers and Gen X loving Temu so much? Truly, I'm curious.