Ed Zurga/AP Photo
- DraftKings and FanDuel will be the top beneficiaries from record Super Bowl betting, Bank of America wrote on Friday.
- Equity strategist Shaun Kelley expects Taylor Swift's presence to boost bets.
- The sports betting industry has rapidly expanded, boosting DraftKings' stock by 185% over the last 12 months.
Sports betting companies are set to score big at this weekend's Super Bowl, with DraftKings and FanDuel leading the rush, Bank of America said in a Friday note.
Sunday's game will see the Kansas City Chiefs play against the San Francisco 49ers, paving the way for blowout betting activity. According to the note, an anticipated $1.5 billion will be waged, marking a 35% gain from last year's record amount.