Florists share the 7 mistakes to avoid when buying someone flowers

• Business Insider asked florists about mistakes people make when buying flowers.
• Key factors to consider are flower seasonality, a florist's reputation, and arrangement sizes.
• Keep an eye out for hidden costs and consider asking for something custom within your price range.

Ahead of Valentine's Day, Business Insider asked florists to share mistakes people make when buying and ordering bouquets.