An Electric car with an apple logo on the hood
Apple is ending its electric car project that was about a decade in the making.
  • Apple is ending its electric car project about a decade in the making, sources told Bloomberg. 
  • Executives at the tech company broke the news to nearly 2,000 employees on the EV team. 
  • Some will be moved to different roles focused on generative AI. Others may get laid off. 

Apple is reportedly abandoning a decadelong effort to manufacture its own electric car, sources familiar with the matter told Bloomberg.