timsa/Getty Images; Jenny Chang-Rodriguez/BI
- WhatsApp has conquered the world — except for America.
- As most people use iPhones, Apple's iMessage is the dominant messaging platform.
- Mark Zuckerberg hopes to change that by making Meta-owned WhatsApp more popular in the US.
Apple's blue-bubble texts have made messaging a pretty tribal affair for many Americans.
iPhone users have come to feel a degree of comfort — or superiority, depending on your perspective — when using iMessage because of the blue bubbles that contain their texts when interacting with fellow iPhone users.