'Trad wives' have blown up online since Roe v. Wade was overturned, but that's only half the story

• The rise of "trad wives" on social media may be linked to the rollback of Roe v. Wade.
• Trad wives live by traditional gender roles, often attracting criticism and triggering debates.
• This plays into the hands of social media platforms that favor controversy.

TikTok has a question: Have trad wives gotten more popular since Roe v. Wade was overturned?

It was posed by Caroline Burke, a writer and media critic, who noted that the popular account Ballerina Farm, fronted by Utah-based mother-of-eight Hannah Neeleman, had gained seven million Instagram followers since 2022.