Costco Wholesale.
Costco remains king in 2024 with a repeat score of 82 in the annual American Customer Satisfaction Index for general merchandise retailers.
  • The American Customer Satisfaction Index results are in and Costco is king for yet another year.
  • The wholesale club earned the highest score among general merchandise retailers — again.
  • But Walmart and Target made strides last year to narrow the gap.

When it comes to keeping customers happy, no major retailer does better than Costco.