A TV set floating in the ocean in an artist's rendering
Paramount is in rough waters — just like the entire media industry.

Paramount is in trouble: The one-time media giant's ad sales are plummeting, and so is its stock price. Would-be buyers are kicking the tires, but no one seems in a hurry to make a deal — the price will surely keep going down. This week, the day after the company broadcast the Super Bowl to a record-setting number of viewers, it announced companywide layoffs.

But why should you, a person who doesn't work at Paramount, care about the future of the company?