A woman dressed in orange in an ad for Temu
Temu's ad during the Super Bowl. The online shopping app's most loyal customers aren't the young people in this ad: They're older.
  • Temu, the shopping app, is beloved by boomers and Gen Xers. 
  • The young adult children of these Temu shoppers are posting about their moms being "Temu victims."
  • Hey, not nice.

We know several things to be true about Temu, the Chinese-owned e-commerce app: