An unexpected theme of this year's Super Bowl ads: tech glitches

Tech Insider : Business, Crypto, Style
Salesforce Mr Beast Super Bowl
Marc Benioff called Mr Beast "an absolute genius" for his Salesforce Super Bowl ad.

@Salesforce/YouTube screenshot

The Safer Bowl: With tensions running high, Super Bowl advertisers avoid politics and play for laughs

Tech Insider : Business, Politics, Style
Budweiser Super Bowl ad
Budweiser's Super Bowl ad depicts a blossoming friendship between a Clydesdale horse and a bald eagle.

Buedweiser

Bosch is betting the Mayor of Flavortown can help it make an emotional connection with Super Bowl viewers

Tech Insider : Business, Style
bosch guy fieri
Guy Fieri is starring in a Bosch Super Bowl ad.

Bosch

Hims & Hers attacks the rich in its Super Bowl ad — including a Jeff Bezos lookalike

Tech Insider : Business, Style
Hims & Hers Super Bowl 2026
Hims & Hers' design chief said he expects the ad will "ruffle some feathers."

Hims & Hers

Is your mom a 'Temu victim?'

Tech Insider
A woman dressed in orange in an ad for Temu
Temu's ad during the Super Bowl. The online shopping app's most loyal customers aren't the young people in this ad: They're older.

Temu

Suddenly, there's real competition for broadband internet

Tech Insider
A person holds a mobile phone with a Spectrum broadband logo.
Spectrum advertised its broadband service during this year's Super Bowl. That must mean it sees T-Mobile and other competitors as a real threat.

SOPA Images/Getty Images

Temu's Super Bowl ad reveals we've been saying its name wrong

Tech Insider : Sports
A woman dressed in orange in an ad for Temu
Temu means "team up," but it isn't pronounced that way.

Temu

Advertisers slashed spending on X by more than 55% ahead of this year's Super Bowl

Tech Insider : Sports
A woman walks past an advertisement referencing Super Bowl XLVIII.
In preparation for the Super Bowl, New York City is turning sections of Times Square and Broadway into "Super Bowl Boulevard."

Andrew Burton via Getty Images

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