Xiaomi SU7 on March 28, 2024 Shenzhen, Guangdong
The Xiaomi SU7 on display in Shenzhen, Guangdong province.
  • Apple pulled the plug on its electric-vehicle project last month.
  • One of its biggest Chinese smartphone rivals just started selling its own EV.
  • Xiaomi launched the SU7 in dozens of Chinese cities on Thursday.

Last month, Apple called it quits on its electric-vehicle dream. One of the iPhone maker's biggest rivals in China is showing it how it's done.

The Beijing-based smartphone maker Xiaomi launched its first line of EVs, the Speed Ultra 7 — known as the SU7 — on Thursday in a lavish event in Beijing.