Electric F-150 Lightning pickup trucks power up at the Rouge plant
Electric F-150 Lightning pickup trucks power up at the Rouge plant
  • Demand for electric pickups has dried up.
  • EV shoppers are more interested in smaller, cheaper vehicles.
  • A majority of EVs are too expensive for the average shopper.

When the automotive industry started looking toward an electrified future, Detroit automakers decided to throw their hat in the ring with what they do best: Pickup trucks.