Jim Farley and Elon Musk
Ford CEO Jim Farley and Tesla CEO Elon Musk are battling it out for their share of the car market.
  • Ford's hybrids are bringing new customers to the brand amid the EV sales slowdown.
  • Ford's middle-of-the-road approach to hybrids and EVs is paying off for now.
  • Hybrids will continue to play an important role for Ford.

Electric vehicle sales aren't going the way Ford expected when CEO Jim Farley took direct aim at Elon Musk's Tesla in 2022.