Joe Rogan's audience is huge. Like, really, really huge. Ginormous.

• Bloomberg reports that Spotify released a new feature showing podcast follower counts.
• Joe Rogan has by far the most popular podcast on Spotify, with 14.5 million followers. 
• This doesn't include his YouTube and Apple Podcast audiences.

In 2020, Spotify paid $100 million for the exclusive audio rights to the Joe Rogan Experience podcast. Last month, it renewed its deal with Rogan for a reported $250 million payout over several years (but no longer exclusive rights).