A warning for brands: Be careful when 'clipping'

Tech Insider : Business, Economy
Photo collage of a sliced up image of a podcast

Getty Images; Tyler Le/BI

  • Brands need to be careful when "clipping."
  • Viral short-form clips are the latest content marketing tool.
  • There's an FTC-shaped question looming overhead, though.

Hey, brands, let's get one thing out of the way before you go all in on "clipping."

'The Diary of a CEO' star Steven Bartlett is going all in on AI — except on LinkedIn

Tech Insider : Business
Doha , Qatar - 3 February 2026; Steven Bartlett, Entrepreneur & Podcaster, Diary of a CEO, on Centre stage during day two of Web Summit Qatar 2026 at the Doha Exhibition and Convention Center in Doha, Qatar.

'The Diary of a CEO' host Steven Bartlett says only 7% of job candidates get a crucial question right in his hiring test

Tech Insider : Business
THE TONIGHT SHOW STARRING JIMMY FALLON -- Episode 2181 -- Pictured: Podcaster Steven Bartlett during an interview on Wednesday, September 10, 2025 -- (Photo by: Todd Owyoung/NBC via Getty Images)
"Diary of a CEO" host Steven Bartlett says he emphasizes character over skills in hiring.

Todd Owyoung/NBC via Getty Images

10 Goldman Sachs leaders share the books and podcasts that made them smarter in 2025

Tech Insider : Business, Sports, Technology
Goldman Sachs leaders Anthony Gutman, David Solomon, and Jacquline Arthur - headshots
From left: Anthony Gutman, David Solomon, Jacqueline Arthur.

Courtesy of Goldman Sachs

Netflix is bringing 3 Barstool video podcasts to the platform in an exclusive deal

Tech Insider : Business, Sports
Boston, MA - June 21: Barstool Sports CEO Dave Portnoy celebrates the Boston Celtics during a duck boat parade to celebrate the 18th Boston Celtics NBA championship. (Photo by Kayla Bartkowski/The Boston Globe via Getty Images)
Barstool Sports' founder Dave Portnoy. Three of the company's video podcasts are coming to Netflix.

Kayla Bartkowski/The Boston Globe via Getty Images

Rep. Debbie Wasserman Schultz says pressure to straighten her curly hair followed her throughout her career

Tech Insider : Business
Woman with curly blonde hair to her shoulders speaks into a microphone
Debbie Wasserman Schultz is proud of her curly locks.

Kayla Bartkowski/Getty Images

Google who? How a new generation of media startups is thriving without search traffic

Tech Insider : Business, Economy, Sports
A flowerpot sprouting up a computer screen displaying a digital flower

Getty Images; Tyler Le/BI

Who Is Threads For? Meta Would Like One Answer to Be ‘Podcasters’

Gizmodo
The Threads app on a smartphone

Netflix wants 50+ video podcasts ready for early next year as it looks to challenge YouTube

Tech Insider : Business, Sports, Style
HOLLYWOOD, CALIFORNIA - NOVEMBER 06: Ted Sarandos, Co-CEO, Netflix, attends the Los Angeles premiere of Netflix's
Netflix's co-CEO Ted Sarandos wants to lure top podcasters from YouTube.

Monica Schipper/WireImage

How 'Never Trump' Republicans built a profitable media company by turning on their cameras

Tech Insider : Politics, Politics, Business
Donald Trump on a camera lens
Donald Trump is always on camera. The Bulwark figured out that it could be a success by turning on its cameras, too.

Kevin Dietsch/Getty Images

Subscribe to podcasts