McDonald's.
More low-income consumers are eating at home rather than dining out, McDonald's CFO Ian Borden said.
  • McDonald's said that more low-income consumers are eating at home as fast-food prices rise.
  • And that they expect much greater value for money when they do dine out.
  • Because of this, McDonald's said it will focus on value bundles and app offers.

More low-income consumers are choosing to eat at home instead of dining out after years of fast-food price hikes, McDonald's CFO says.

Ian Borden told analysts at the UBS Global Consumer and Retail Conference on Wednesday that lower-income consumers "are just choosing to eat at home more often."