Elliot Ross Studio, INC/ Jenny Chang-Rodriguez/BI
- Rivian's CEO, RJ Scaringe, surprised his audience with the unexpected reveal of the smaller R3 SUV.
- Rivian's "one more thing" was a nod to Steve Jobs' habit of teasing a last product reveal at events.
- Scaringe further surprised the audience by unveiling a high-performance variant of the R3, the R3X.
After Rivian unveiled its long-awaited R2 electric SUV on Thursday, RJ Scaringe, the CEO of Rivian, took a cue from Apple's playbook.