Steve Jobs gave Tim Cook advice that guided him as Apple CEO. Now it's Cook's turn to pay it forward.

Tech Insider : Business
Composite image of Steve Jobs, Tim Cook, and John Ternus.
Steve Jobs once told Tim Cook, "Just do what's right." Cook said he gave John Ternus advice on how to spend his time wisely.

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You can thank Tim Cook for the large iPhones

Tech Insider : Business, Technology
Tim Cook holding iPhone 17 Pro Max
Apple is onto the 6.9-inch iPhone 17 Pro Max today.

Justin Sullivan/Getty Images

NFL legend and investor says Apple's new CEO should follow the advice Steve Jobs once gave Tim Cook

Tech Insider : Business
Fran Tarkenton
Fran Tarkenton is an NFL Hall-of-Fame quarterback.

Chip Somodevilla/Getty Images

What Tim Cook taught us about succeeding a legend

Tech Insider : Business, Style
Former Apple CEO Tim Cook at an event.
Tim Cook, who succeeded Steve Jobs as Apple CEO, plans to step down in September.

Fabrice COFFRINI / AFP via Getty Images

5 leadership lessons from departing Apple CEO Tim Cook

Tech Insider : Business, Style
Tim Cook stands with hands together in front of a step and repeat
Apple's Tim Cook is stepping down as CEO in September.

Mario Anzuoni/Reuters

I rated Tim Cook a 'loser' in 2013. He proved me — and Silicon Valley — wrong.

Tech Insider : Business
Apple COO Tim Cook (L) and CEO Steve Jobs remove their microphones after a news conference at Apple headquarters in Cupertino, California, July 16, 2010.
Tim Cook (left) and CEO Steve Jobs remove microphones on a stage at Apple headquarters in Silicon Valley in 2010.

REUTERS/Kim White

The biggest question for Apple's new CEO: Does he need an iPhone for the AI era?

Tech Insider : Business
Steve Jobs holds the original iPhone, 2007
The iPhone Steve Jobs debuted in 2007 set the stage for the company's next two decades. Will it — and new CEO John Ternus — survive the AI era?

David Paul Morris/Getty Images

The history of Apple in photos, from the early Steve Jobs era to the iPhone launch to its next CEO

Tech Insider : Business, Style, Technology
Apple's incoming CEO, John Ternus, presents onstage with an Apple logo in the background.
John Ternus was named Apple's next CEO in April 2026.

Bloomberg/Getty Images

What Warren Buffett's successor Greg Abel can learn from Tim Cook about following an iconic CEO

Tech Insider : Business, Style, Technology
Tim Cook
Apple CEO Tim Cook succeeded the iconic Steve Jobs.

Kevin Dietsch/Getty Images

Legendary VC firm Sequoia just released the memo for its Apple bet in 1977 — and it shows how far the iPhone maker has come

Tech Insider : Business
Steve Jobs introducing new iPod
Sequoia Capital has shared a relic of business history that centers on Apple and Steve Jobs.

Paul Chinn/The San Francisco Chronicle via Getty Images

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