Manoj Bhargava
  • The owner of the Sports Illustrated brand filed a lawsuit Monday against the magazine's old publisher.
  • The Arena Group lost SI, its crown jewel, after 5-Hour Energy owner Manoj Bhargava took control.
  • In a lawsuit, Authentic Brands Group says Bhargava threatened to "go nuclear" and seeks $49 million.

Manoj Bhargava, the 5-Hour Energy drink mogul who acquired the company that published Sports Illustrated and promptly lost the rights to publish the iconic sports media brand, found himself on the receiving end of yet another lawsuit on Monday.