Apple CEO Tim Cook delivers a keynote during the European Union's privacy conference at the EU Parliament in Brussels, Belgium October 24, 2018.
Apple CEO Tim Cook
  • Apple's recently announced initiative to develop home robots could be a setback for the company, Wedbush's Dan Ives said.
  • He says leaning into artificial intelligence should by the company's priority.
  • "If they went after robots, that would be a black eye moment for Apple," Ives said to CNBC this week.

Apple's recently announced foray into developing home robots could end up being a "horror show" for the company, according to Wedbush analyst Dan Ives.