iPhone Shanghai Apple store
Apple iPhone sales are under pressure in China.
  • Apple's China headache is getting worse.
  • A slide in iPhone sales has left Apple in third place in China, per Counterpoint Research estimates.
  • It's the iPhone's worst performance in China since 2020 amid rising competition from local rivals.

Apple's struggles in China just keep getting worse.

It's sunk from first to third place in the Chinese smartphone market after iPhone sales tumbled 19% in the first three months of the year, according to estimates from Counterpoint Research.