I visited Chanel's watches and fine jewelry boutique in NYC and saw why the brand is betting on in-person shopping

• In February, Chanel opened a watches and fine jewelry boutique on Fifth Avenue in New York City.
• Peter Marino designed the store with nods to Coco Chanel in mind. 
• The store is bathed in black and gold, drawing the eye to the one-of-a-kind jewelry in the space.

As I walked down Fifth Avenue, I was surrounded by the hustle and bustle I've come to expect from one of the most famous streets in New York City.