That lipstick review could have been written by AI

• Companies are using AI to help real people write product reviews.
• The beauty industry especially relies on product reviews to reach customers.
• But AI-powered reviews aren't necessarily good for customers trying to tell if a lipstick is any good.

I purchased the Haus Labs foundation after watching a glowing review of the product by a makeup influencer on TikTok.

Shopping online, it's sometimes hard to know how a foundation or lipstick shade will look on your skin — or how to know if that $60 serum really is going to exfoliate better than a $20 one.

And beauty products are highly subjective — what feels or looks good on one person might not on another.