ELF is obsessed with Hailey Bieber. This number shows how much.

Tech Insider : Business
Hailey Bieber
Hailey Bieber's Rhode was the belle of the ball during ELF's second-quarter earnings call, the first since it acquired the brand.

Dave Benett/Getty Images for Rhode

I tried 4 drugstore concealers that people rave about, and the best one is $8

Tech Insider : Business
Reporter Amanda Krause tries two concealers that are popular on TikTok.
My two favorite concealers are ones that you can easily find at most drugstores.

Amanda Krause/Business Insider

I've tried dozens of lip products. These are the only 3 I'd buy again for fall and winter.

Tech Insider : Business, Style
A group of 13 Naturium Phyto-Glow lip balms arranged in a line.
The Phyto-Glow lip balms from Naturium.

Naturium

7 celebrities who competed at Miss USA, including Olivia Culpo and Halle Berry

Tech Insider : Business
A side-by-side of Olivia Culpo and Halle Berry.
Several Miss USA competitors went on to have careers in the public eye.

Isaac Brekken/Getty Images/Associated Press

These 18 states have never won the Miss USA pageant

Tech Insider : Style, Business
miss usa beauty contestants
Fellow contestants embrace Miss Nevada Nia Sanchez (C) after she won the 2014 Miss USA beauty pageant in Baton Rouge, Louisiana June 8, 2014. Fifty-one state titleholders compete in the swimsuit, evening gown and interview categories for the title of Miss USA 2014 during the 63rd annual Miss USA competition.

REUTERS/Adrees Latif

Can Louis Vuitton get consumers to spend $160 on lipstick in this economy?

Tech Insider : Business, Economy, Environment
Louis Vuitton store
Louis Vuitton launched its high-end beauty line this week.

Klaudia Radecka/NurPhoto via Getty Images

Improving your posture is a hot longevity trend — and cheaper than a facelift

Tech Insider : Business, Style
Kim Kardashian and Khloe Kardashian taking selfies on a boat.
Correcting your posture through strengthening exercises is a growing beauty and antiaging trend.

Stefano Mazzola/GC Images

John Cena, 48, says getting this cosmetic procedure 'completely changed' his life

Tech Insider : Business
John Cena
John Cena

Ethan Miller/Getty Images

I compared Le Labo's cult-favorite Santal 33 perfume to a $30 Target dupe. I'd only recommend the cheaper option.

Tech Insider : Business
Perfume from Le Labo and Fine'ry.
Perfume from Le Labo and Fine'ry.

Amanda Krause/Business Insider

Nail artists and salon employees share 8 nail trends that are in for 2025 and 3 that are out

Tech Insider : Business, Style
woman getting a blue manicure
Bright colors are one of the nail trends that will be popular in 2025.

Prostock-studio/Shutterstock

Subscribe to Beauty