'It became my latest fixation': The wrinkle young workers can't stop thinking about

Tech Insider : Business
Close-up of young blonde woman touching her neck with hands, natural skin texture and neck lines visible. Concept of skincare routine, self-care, beauty, anti-aging prevention and healthy skin
People in their 20s and 30s are spending hundreds of dollars to treat or prevent "tech neck."

Marina Demeshko/Getty Images

I get Botox as often as I can afford it. My aging face started to distract me on work calls — the cost is worth every penny.

Tech Insider : Business
a before and after image of a woman getting Botox
Melissa Petro before and after Botox injections.

Courtesy of Melissa Petro

How Keren Bartov built a skincare empire on $900 facials and celebrity clients

Tech Insider : Business
Keren Bartov poses with her head resting on her arm on a table with five of her skincare products placed in front of her.
Keren Bartov has her own eponymous skincare brand.

Keren Bartov

Zoe Saldaña says she spent years 'mastering' her makeup — now she keeps it to one product

Tech Insider : Business, Style
Zoe Saldaña.
Zoe Saldaña, 47, says her beauty routine has gotten simpler over time

Axelle/Bauer-Griffin/FilmMagic

I stopped spending $2,000 a year at the nail salon. A $10 press-on find helps me still feel put together.

Tech Insider : Business, Style
Woman showing off nails

Courtesy of t the author

I spend $12,000 a year on Botox, hair, nails, and fitness. In Utah, they're necessary — especially in PR.

Tech Insider : Business, Travel
a woman takes a selfie while skiing
Hilary Reiter Azzaretti.

Hilary Reiter Azzaretti,

Facelifts aren't embarrassing anymore, and Denise Richards is proof

Tech Insider : Business, Style
Denise Richards
Denise Richards posted before-and-after photos of her face and neck from six different angles on Instagram.

Michael Tullberg/Getty Images

Botox between client calls is the new coffee break

Tech Insider : Business, Environment
Woman getting drawn on
Botox is becoming a form of coworker bonding.

Johner Images/Getty Images/Johner RF

I've made $11.4 million from my clean skincare brand. Now, I'm rebranding to reflect my company's evolution and expect to double my revenue.

Tech Insider : Business, Style
Elina Sofia Wang wears a pink blazer and stands behind ESW Beauty products.
Elina Sofia Wang is the founder of ESW Beauty.

My Muse Photography

I visited Ulta Beauty's first store in Dubai expecting it to be just like US stores. It wasn't.

Tech Insider : Travel, Business
Ulta Beauty's first store in Dubai on opening day, 29 January 2026.
Ulta Beauty's first store in Dubai on opening day, 29 January 2026.

Ulta Beauty/Alshaya

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