Chris Pizzello/AP
- John Fithian, former head of NATO, formed The Fithian Group, which aims to improve movie production, distribution, and exhibition.
- The group is overseeing the building of a high-tech production studio in Europe and a data-infused direct distribution platform.
- The platform, free of charge for theaters to use, provides data to guide decisions and reduce costs for theaters and filmmakers.
Three months after John Fithian retired as the head of the movie-theater-lobbyist group The National Association of Theatre Owners (NATO), he was ready to get back to work. What he didn't realize was how much work needed to be done.