A 12-year-old boy looks at a smartphone screen displaying the TikTok logo on March 10, 2024 in Bath, England.
A 12-year-old boy looks at a smartphone screen displaying the TikTok logo on March 10, 2024 in Bath, England.
  • TikTok's spinoff app, TikTok Lite, is under fire from European officials for its rewards program.
  • The app doles out points for watching videos and logging in, which can be used on gift cards and vouchers.
  • The rewards hub is for users over 18, but officials say TikTok isn't doing enough to stop minors from using it.

Digital regulators in Europe are clamping down on a new feature by TikTok that rewards users for consuming videos and interacting with creators, citing addiction concerns among children.