Palantir CEO says its unconventional boot camps are drawing crowds and driving sales: 'It's like a rock concert'

Tue, 04/23/2024 - 14:54

Alex Karp in a purple sweather talking at a conference — Palantir CEO Alex Karp said the company had more than 500 boot camps last year to attract new customers.
Fabrice Coffrini/AFP

Palantir has taken an unusual approach to sales, traditionally avoiding hiring a large salesforce.
It's been putting on boot camps to attract customers, per Bloomberg.
CEO Alex Karp has likened them to "a rock concert;" they've included perks like racetrack drives.

Palantir has shunned the traditional means of software sales for many years, and though the company has a salesforce now, it's still using a bit of an unconventional approach to drum up business.