A photograph of a two women with an Ekco portable radio, taken by George Woodbine for the Daily Herald newspaper on 14 August 1935.
In 1935, a car radio was cutting-edge technology. But people are still using it today.
  • Just like TV, radio is a pre-internet medium. But its usage hasn't collapsed like TV has.
  • For people listening to free, ad-supported audio, radio remains dominant, according to Nielsen.
  • But the younger you get, the less likely you are to listen to radio, even compared to other free options.

Radio is an old-timey medium that made sense when there was no other way to listen to things. But it makes no sense in the age of Spotify and podcasts and listening to what you want, when you want to listen to it.

Right?