Selena Gomez's makeup brand is worth $2 billion — but she has no plans to sell

• Selena Gomez has shut down rumors that she's looking to sell her makeup brand, Rare Beauty.
• The line has been valued at $2 billion and has earned more than $70 million from blush sales alone.
• During the Time100 Summit, Gomez said she's "enjoying this a little too much."

The rumors aren't true, according to Selena Gomez. She's not eager to sell her makeup brand.

In March, Bloomberg reported that Gomez's company, Rare Beauty, had hired financial advisors to join meetings with potential investors and buyers.