A sexual health company has sued Gwyneth Paltrow's Goop for copyright infringement, saying the association is 'harmful' to its brand

• Good Clean Love Inc. filed a lawsuit against Gwyneth Paltrow's company, Goop.
• Good Clean Love is suing for copyright infringement, among other complaints.
• The lawsuit was filed to "prevent the calamitous situation." 

Gwyneth Paltrow's wellness and lifestyle brand, Goop, is facing a trademark infringement lawsuit related to a collection of its sexual health products.

Good Clean Love Inc. filed its lawsuit against Goop on March 28, according to court documents obtained by Business Insider. The lawsuit also accused Goop of false advertising and unfair competition.