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- Business Insider asked style experts about the most popular watch brands worn by technology titans.
- They say a watch has become more than a status symbol — it's a tool for personal branding.
- Old-school brands like Casio are hot, and luxury brands like Omega and Cartier are on the rise.
Unlike professionals in finance who have long seen the value of "a statement," those in the tech industry have been characterized — and even mocked — for their fixation on utility and simplicity. (Think: the old tech bro uniform of jeans and a hoodie.)