3 watch predictions for 2026 that reveal what buyers want next

Tech Insider : Business, Style
Cartier watch display
Cartier is expected to keep gaining momentum in 2026.

Yuriko Nakao/Getty Images

The watch and jewelry brands dominating the 2025 resale market — and holding their value

Tech Insider : Business, Style
wrist wearing luxury bracelets
Rebag sold popular Van Cleef & Arpels and Cartier secondhand bracelets in 2025.

Moritz Scholz/Getty Images

Cartier watches are having a moment with Gen Z, new pre-owned watch data shows

Tech Insider : Business, Sports
Cartier watch display
Cartier watches can go for well over $10,000 on the primary and secondary markets.

Jakub Porzycki/NurPhoto

Photos show the unique watch collections at Rolliefest, an invite-only gathering of watch enthusiasts

Tech Insider : Business, Sports, Style
Hand holding watches
Luxury watches were on full display during Rolliefest.

Troy Barmore

A 'seismic' 39% tariff on Switzerland is rocking the watch world, and even pre-owned Rolexes could see price hikes

Tech Insider : Business
Rolex watches on display
Swiss government officials were hit with a 39% tariff from the US.

Carl Court/Getty Images

Japan is fast becoming the hottest market for luxury brands

Tech Insider
people queuing outside the Dior store in Tokyo
Tourists are flocking to Japan to take advantage of its currency downturn, buying luxury goods for less.

Tomohiro Ohsumi/Getty Images

Cartier tried to stop a man from buying $13,600 earrings for $13 after a website typo, but he got them anyway

Tech Insider
A Cartier store in Stanford, California.
Rogelio Villarreal Jasso said he purchased Cartier earrings for $13 after a website error.

Smith Collection/Gado/Getty Images

Five things that are hard to get even if you're pretty rich

Tech Insider
Cartier Cheich watch on a man's wrist
The Cartier Cheich is one of the most elusive timepieces in the world.

Arnold Jerocki/Getty Images

Silicon Valley elite like Mark Zuckerberg and Tim Cook are obsessed with these watches

Tech Insider
Apple CEO Tim Cook
Apple CEO Tim Cook stays true to the tech bro persona of function over flashiness.

Justin Sullivan/Getty Images

Gen Zers and millennials love Cartier watches, with a few differences

Tech Insider : Style
Influencer Tugba Kement wears a Cartier Panthère watch.
A Cartier Panthère watch.

Jeremy Moeller/Getty Images

Subscribe to Cartier