Uber
- Uber Eats is experimenting with short-form videos.
- The video feed, similar to TikTok's format, will showcase restaurants preparing their food.
- The feature is currently being tested in New York, San Francisco, and Toronto.
Short-form video content à la TikTok is taking over social media apps.
And soon, you'll even find it on Uber Eats.
The food delivery platform is launching a new feature that will allow app users to scroll through a feed of food videos from nearby restaurants, Uber Eats confirmed to Business Insider.
TechCrunch first reported the new feature on Monday in an exclusive interview with Uber Eats' Senior Director of Product, Awaneesh Verma.