What happens if TikTok is sold without the algorithm that drives the 'For You' page? It might not be so bad.

Fri, 04/26/2024 - 05:04

One of the best parts of TikTok could be erased if it gets sold. But maybe that wouldn't be so bad.

Rebecca Zisser/BI

If ByteDance is actually forced to sell TikTok, it might not include the app's algorithm.
But that might not be a huge issue for a new owner. "For You" recommendations could be recreated.
TikTok has said it won't sell — and will fight the ban in court.

The ink is dry on the "TikTok ban" bill, and there's already talk about what a forced sale could look like: Would TikTok's owners agree to sell? And if so, would they strip out the addicting and seemingly all-knowing algorithm first?