Young parents with more than $5,000 in disposable income are the future of luxury shopping, study finds

• YouGov published a report about Americans' desire for luxury goods despite concerns over inflation.
• Future luxury shoppers are young parents with disposable income and an optimistic outlook.
• Respondents said they're more likely to pay for luxury goods in 2024 compared to 2021.

Young parents are becoming the face of luxury in America.

A report published this month by YouGov, a market research company, explored Americans' hunger for luxury goods and brands. The research and data analytics firm pulled data from its YouGov Profiles — which include more than 27 million global panel members — and its YouGov Brand Index.