A yellow 1999 Plymouth Prowler convertible in front of a vintage biplane.
A 1999 Plymouth Prowler.
  • More than a dozen car brands have been discontinued over the past 25 years.
  • Some of the brands fell victim to corporate restructuring, while others came from failed startups. 
  • Dead brands include Pontiac, Plymouth, Oldsmobile, and Mercury.

Over the last 25 years, as a slew of new carmakers have popped up —such as Tesla, Lucid, and Rivian — while more than a dozen other car brands have disappeared.