Bumble's billboard ads made fun of celibacy as an alternative to dating. It didn't go down well.

• Bumble ran an ad campaign that appeared to make fun of celibacy as an alternative to dating. 
• The billboards bore the message, "You know full well a vow of celibacy is not the answer."
• Bumble removed the ads and vowed to make donations to the National Domestic Violence Hotline.

Dating app Bumble is in hot water over an ad campaign that appeared to make fun of celibacy as an alternative to dating.

The campaign featured billboards that bore the message: "You know full well a vow of celibacy is not the answer." Others read: "Thou shalt not give up on dating and become a nun."