Gen Z is bringing back digital cameras and the post-night-out photo dump

• Digital cameras are regaining popularity among Gen Z, who seek authentic, unfiltered experiences.
• Profits from digital cameras are projected to grow by $1.4 billion between now and 2028.
• It signifies a longing for disconnection with social media, which Zoomers have never known.

I'm old enough to remember a time when I'd have to bring along my little pink digital camera if I wanted to document a night out.

I would eagerly, if a bit fuzzy-headedly, plug its memory card into my laptop the morning after to look back on all the moments I captured. Slightly blurry, eyes closed, stained shirts, unflattering angles — it didn't matter. All the photos went up on Facebook.