Google i/o event Sundar Pichai
Google CEO Sundar Pichai.
  • Google's new AI products may be making some start-ups nervous.
  • An AI-enhanced Google Search and email assistant could threaten smaller AI companies.
  • Web creators are also nervous that a widely used AI-search engine may disrupt web traffic.

Google has new AI products — and they might be making some start-ups nervous.

The company unveiled several of its AI efforts at its I/O conference on Tuesday, including a flashy AI-enhanced Google Search and an assistant that can summarize and sort through Gmail.