Here's the 'true solution' to the problem of audio deepfakes, according to the CEO of ElevenLabs

• AI voice tech company ElevenLabs is grappling with deepfakes.
• The technology, while innovative, has the potential for misuse, leading to concerns from lawmakers.
• ElevenLabs CEO said digitally watermarking synthetic voices is a solution.

Companies at the forefront of AI voice technology are grappling with how to regulate deepfakes without stifling innovation. 

"It's going to be a cat-and-mouse game," Mati Staniszewski, the cofounder and CEO of ElevenLabs, told The Atlantic.