Howard Schultz
Howard Schultz spent more than two decades leading Starbucks.
  • Longtime Starbucks CEO Howard Schultz has some thoughts on Starbucks' poor sales.
  • He said the chain needs to listen to baristas, fix its app, and focus on the customer experience.
  • Starbucks posted a drop in same-store sales in North America and China, its two biggest markets.

Howard Schultz says Starbucks needs to fix its stores and mobile app to reverse its "fall from grace."