Klarna CEO faces backlash for saying AI let marketing team 'half the size it was last year' do more work, saving millions

Thu, 05/30/2024 - 13:49

Klarna CEO Sebastian Siemiatkowski faced criticism for saying AI has helped the company's marketing team, which is "half the size it was last year," produce more work.
David M. Benett/Getty Images for Klarna

Klarna's CEO sparked criticism for saying AI lets his in-house marketing team do more even at "half the size."
Sebastian Siemiatkowski said Klarna is "spending less on photographers, image banks, and marketing agencies."
Klarna previously said its AI assistant was doing the work of 700 humans.

Klarna's CEO seemingly touched a nerve on social media with a post about how the company saved millions by using AI to cut costs and do the marketing work human employees previously did.