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- Tim Cook has said major AI announcements are coming.
- Analysts are hoping Apple's AI strategy can boost slumping iPhone sales.
- Wedbush's Dan Ives said Apple's AI efforts are set to drive a "supercycle" starting with the iPhone 16.
Tim Cook is still keeping his cards close to his chest when it comes to AI.
Analysts pushed the Apple CEO to talk about its upcoming generative AI announcements on Thursday's earnings call — with very little success.
Cook continued to keep a tight lid on all things AI, merely teasing big AI announcements in the "coming weeks." It's a standard play from the CEO, who has been hesitant to publicly discuss Apple's AI development.