The Olympic Rings in Paris
The Olympic rings in Paris.
  • Toyota will reportedly end its $835 million sponsorship with the IOC after Paris 2024.
  • Toyota is said to be dissatisfied with a lack of support for Olympic athletes.
  • Toyota wants to continue with the Paralympics, but IOC's rules may not allow it.

We are only two months from the 2024 Summer Olympics in Paris, and the games may be about to lose one of its most lucrative partners.