A Pride month display at a Target in Wisconsin
A Pride month display at a Target in Wisconsin last year.
  • Target is shrinking its Pride celebration this year following last year's backlash.
  • On Friday, the company emailed members of the employee resource group for LGBTQ+ supporters.
  • "As we all know, last year was challenging, and we've made some changes this year," the note said. 

Target responded to media coverage in an email to LGBTQ+ employees after news broke that the retailer plans to shrink the number of stores carrying its Pride collection this year, according to a memo obtained by Business Insider.

On Friday, Target confirmed it will reduce the number of stores that carry its assortment of LGBTQ+ merchandise for Pride month in June.