Dior store in China
  • Chinese millennials are redefining luxury status symbols by refocusing on quiet luxury and personal style.
  • Solo travel, pre-loved luxury fashion, and fine dining are also gaining popularity.
  • As this cohort approaches big life milestones, here's how their approach to luxury differs from their parents.

Millennials, aged between their late 20s and early 40s, are approaching the age for major life milestones: they've gained some ground in their careers, some are thinking about settling down with a family, and others have enough disposable income to splash on designer goods.